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Archive for the ‘Food’ Category

Wednesday, August 4, 2010 @ 12:08 PM Ballywho News

Lunch Box: Summer Salads

Ingredients:

· 1 C vegetable or chicken stock
· 1 C brown and/or wild rice mixture
· 1 C dry French green lentils
· 1/4 C Leblanc Almond Oil*
· 1/4 C BR Cohn Extra Virgin Olive Oil*
· 1/4 C BR Cohn Raspberry Vinegar*
· 2 garlic cloves, minced and mashed
· 3/4 C finely diced red onion
· 1 C dried cranberries
· 1 C chopped almonds, toasted
· Salt and Pepper to taste

Method

· Combine 1 cup water and the stock in a saucepan over high heat and bring to a boil. Add the rice, cover and simmer over medium heat until all the liquid has been absorbed, about 30 minutes.

· Meanwhile, place lentils in a saucepan over medium heat and cover with 11/4 cups water. Simmer until just tender, about 15 minutes. Drain and let cool. In a large salad bowl, combine the cooked rice and lentils.

· Prepare a vinaigrette by whisking together the walnut oil olive oil, vinegar and garlic in a small bowl. Pour the dressing over the lentils and rice. Add the red onion, dried cranberries and slivered almonds. Season with salt and pepper as desired.  Serve warm or at room temperature.

* These products are available for purchase at Datz.

Have some fun while you eat lunch and learn how to cook something new! Sign up for a Lunch Box lesson this week. You can find registration information on our website at www.datzdeli.com.

Thursday, July 15, 2010 @ 02:07 PM Ballywho News

Have you wondered why some fledgling eateries succeed, while others bite the dust?

Restaurant marketing is much more than placing ads and sending out press releases. It’s about how well the person in charge of promoting the restaurant knows the owners, how they do business, and how the restaurant operates. It’s how well the PR person knows the menu, the food, and the clientele.

During my career, I’ve worked for restaurants all over the country. Drawing from my hard-earned experience, here are seven ways to help ensure a dining establishment’s success.

  1. Forget a “one size fits all” model. In my years with Chipotle, they did not advertise, but employed a grass roots approach, and focused strictly on the customer. On the other hand, at Bonefish Grill, we adopted a wider marketing strategy that worked well as the number of locations grew.
  1. Establish brand awareness. What does the restaurant have to offer, food-wise? Experience-wise? Community-wise? Just who or what is Restaurant X? Some restaurants choose not to provide discounts or coupons. It’s just not their style. So tell the story of who they are.
  1. Advertise. Once you create brand awareness, then you can think about advertising. The brand identity should be reflected in every kind of promotion you do, whether it’s TV, radio, print, web, or social media.
  1. Track marketing dollars and ROI. You will want to focus your budget in the areas you have targeted as those which will grow the business, and redirect funds when something isn’t working.
  1. Generate publicity. Some examples of good restaurant PR may include: offering the restaurant’s signature recipes to the local food or “taste” section; secure and appear cooking segments on television that highlights a seasonal dish available at your location or get the cook out of the kitchen and participate in fundraising or ‘taste of’ events. (Hint: Don’t schedule any of these time-consuming initiatives on “truck day”, which is the day of the week the restaurant gets its food distribution). Once again, you’ve gotta know the operation in order to market most effectively.
  1. Reach out to customers (and get their feedback). A server or a manager may ask a customer how their meal was. If they say “fine” when they really mean “not so good”, and the staffer lets it go, an opportunity is missed. Fine is never what you want your customers to say about you. Fine is not a response that will motivate them to tell their friends, families, colleagues or neighbors that your restaurant is worth the trip. Though a less-than-satisfactory meal might be rewarded by not having to pay for it, or an “it’s on us the next time”, letting those customers go without getting detailed feedback about their experience brings me to my final tip…
  1. Fix mistakes and acknowledge unusual circumstances. Honesty is critical. If you dismiss a customer or insult their intelligence, you will lose that customer. They have choices, and if they are unhappy, they will take their dining dollars elsewhere – and tell others about it. And believe you me, there won’t be a “next time” to redeem yourself.

Roll with change

Some things you simply cannot help. Case in point: the current oil spill, which has affected fishing in a large area of the Gulf of Mexico, is impacting seafood availability and pricing in some areas.

Other extraordinary situations that could affect a restaurant are recalls on products like vegetables, or natural disasters, such as hurricanes, blizzards, floods, earthquakes and tornados.

Just remember that knowing the business is the key to marketing the business. This goes for all types of companies, not just places to eat.

If you keep these things in mind when signing on to do marketing and PR for a restaurant, your chances of tasting success will be that much better.

Wednesday, June 16, 2010 @ 12:06 PM Ballywho News

by Chef Nikki Bowen

000993-nikkipic

Basic Crepes

Ingredients

· 1 cup all-purpose flour

· Pinch kosher salt

· 2 eggs

· 1/2 cup milk

· 1/2 cup club soda

· 3 tablespoons melted butter, plus 3 tablespoons for cooking the crepes

Batter:

· In a mixing bowl, add the flour and salt and make a well in the center. Add the remaining ingredients, except the melted butter, into the center of the well and whisk together until just combined. The mixture should be like VERY loose pancake batter. If the mixture is a little thick, whisk in a little more milk. Let the batter sit for at least 30 minutes before using.

*Tip: Crepe batter can be made up to 2 days in advance, covered and refrigerated.

Crepes:

· Melt about a 1/2 teaspoon of butter in a small nonstick saute pan. The butter should coat the bottom of the pan.

· Put the pan over medium heat. Fill a 2-ounce ladle, almost to the top, with batter and pour it into the preheated pan, tipping and rolling the pan, as you ladle the batter, to evenly cover the bottom. This will take a little practice, even when you are an experienced crepe maker the first couple always get wasted. Accept it and move on.

· When the edges of the crepe begin to pull away from the edges of the pan and the bottom begins to brown a little, turn the crepe over and cook it for about 1 minute on the other side. Remove the crepe from the pan to a plate and let cool. Stack the crepes as they are cooked between parchment paper squares. Repeat this process, until all the batter is used, wiping the pan with your paper towel or melting a little more butter to the pan, as needed.

Semolina Crepes

Ingredients

· 3 cups warm water

· 2 teaspoons baking powder

· 1 3/4 cups fine semolina (sometimes called extra-fancy durum flour)

· 1/3 cup AP flour

· 2 teaspoons active dry yeast

· 1 teaspoon sugar

· 1 teaspoon salt

· Vegetable oil, for cooking

· 1/3 cup honey, warmed

· 6 tablespoons unsalted butter, melted

Method

· In a bowl, combine 1/4 cup warm water with baking powder. In food processor, combine semolina with flour, yeast, sugar, and remaining warm water. Process for 30 seconds, until smooth. Add the salt and baking powder mixture and process for 30 seconds longer. Pour the batter into a large bowl, cover with a kitchen towel and let rise at room temperature until doubled in bulk, about 1 hour.

· Heat a 10-inch nonstick skillet and coat it with a thin layer of vegetable oil. In a small bowl, blend the honey with the butter. Whisk the batter until creamy. Ladle 1/3 cup of the batter into the skillet, tilting the skillet to distribute it evenly. Cook the crepe over moderate heat until bubbles appear all over the surface and the bottom is pale golden, about 2 minutes. Shake the skillet to loosen the creoe, then slide the crepe onto a plate.

· Drizzle with the honey butter and serve right away. Repeat with more oil and remaining batter and honey butter.

Monday, June 14, 2010 @ 12:06 PM Ballywho News

by Chef Nikki Bowen

000993-nikkipic

Crepes Suzette (Sweet Crepes)

Ingredients

· 2 large eggs

· 3/4 cup milk

· 1/2 cup water

· 1 cup flour

· 3 tablespoons melted butter

· 2 1/2 tablespoons sugar

· 1 teaspoon vanilla extract

· 2 tablespoons of your favorite liqueur

· Butter, for coating the pan

Method

· In a blender, combine all of the ingredients and pulse for 10 seconds. Place the crepe batter in the refrigerator for 1 hour. This allows the bubbles to subside so the crepes will be less likely to tear during cooking. The batter will keep for up to 48 hours.

· Heat a small non-stick pan. Add butter to coat. Pour 1 ounce of batter into the center of the pan and swirl to spread evenly. Cook for 30 seconds and flip. Cook for another 10 seconds and remove to the cutting board. Lay them out flat so they can cool. Continue until all batter is gone. After they have cooled you can stack them and store in sealable plastic bags in the refrigerator for several days or in the freezer for up to two months. When using frozen crepes, thaw on a rack before gently peeling apart.

Sauce

Ingredients

· 1/2 pound butter, softened

· 4 tablespoons sugar

· 4 ounces of your favorite liquor

· 4 scoops of vanilla ice cream

Method

· Fold your crepes in half twice, so they are in the shape of a triangle. In a non-stick pan over medium heat, melt half of the butter. When it begins to foam remove from heat and add 2 ounces of the liquor and 2 tablespoons of the sugar. Always add alcohol off of the heat to avoid a jumping flame. Use tongs to gently lay crepes into the pan. Turn the crepes to coat. Lay the crepes out on a plate and top with ice cream. Pour remaining sauce over the ice cream. Serve immediately.

Manicotti Crepes

Ingredients

· Extra-virgin olive oil

· 1 large onion, cut into 1/2-inch dice

· Kosher salt

· Pinch crushed red pepper flakes

· 3 cloves garlic, smashed and finely chopped

· 1 pound bulk fennel pork sausage

· 1 pound baby spinach, washed and cut into 1-inch lengths

· 2 cups ricotta cheese

· 1 1/2 cups grated Parmigiano-Reggiano, plus extra for serving

· 2 eggs

· Bechamel Sauce, recipe follows

· 1/2 recipe Basic Tomato Sauce, recipe follows

· 1 recipe Basic Crepes, recipe follows

Directions
Filling:

· Coat a large saute pan with olive oil, add the onions and put the pan over medium heat. Season the onions with salt, to taste, and add a pinch of crushed red pepper flakes. Saute until the onions are translucent and very aromatic, about 7 to 8 minutes. Stir in the garlic and saute for 3 to 4 more minutes. Add the pork sausage and cook until nicely browned. Stir in the spinach, season with salt, to taste, and saute until the spinach is wilted, about 2 to 3 minutes. Remove from the heat and let cool. In a large bowl, add the ricotta, 1 cup of grated Parmigiano, the eggs and 1 cup of bechamel and stir to incorporate. Mix in the cooled sausage mixture into the ricotta mixture. Taste and adjust seasoning, if needed.

To assemble the manicotti:

· Preheat the oven to 350 degrees F.

· Prepare the baking dish by evenly schmearing 1 cup of bechamel sauce in the bottom of a 9 by 13-inch baking dish.

· Put 2 heaping tablespoons of the filling on a crepe just below the halfway mark. Form the filling into an even log and then roll up the crepe to enclose the filling. Repeat with the remaining filling and crepes. Arrange the crepes in the baking dish, snuggling the crepes together until the dish is filled. Spoon the tomato sauce over the top of the crepes and spread the bechamel in a wide swath down the middle. Sprinkle with the remaining 1/2 cup of Parmigiano and cover with foil. Bake in the preheated oven until heated through, about 30 minutes. Remove the foil and bake until the top starts to brown a little, about 5 to 10 minutes.

· Remove from the oven and serve topped with a little extra cheese.

Bechamel Sauce:

Ingredients

· 3 tablespoons butter

· 1/2 small white onion, cut into 1/2-inch dice

· Kosher salt

· 3 heaping tablespoons all-purpose flour

· 1 quart milk

· Pinch grated nutmeg

· 1 bay leaf

· 1/2 cup grated Parmigiano-Reggiano

Method

· Add the butter and onion to a large saucepan over medium heat. Season the onions with salt, to taste, and cook until they become translucent and very aromatic. Add the flour and cook until the flour and butter resemble wet sand, about 3 to 4 minutes. Gradually, whisk in the milk until incorporated. Add the bay leaf and nutmeg and season with salt, to taste. Slowly bring the milk/flour mixture to a boil, stirring frequently to prevent scorching on the bottom. Be sure that the milk comes to a boil or the flour will not cook out and you will be left with a very objectionable starchy feeling on your tongue.

· Once the sauce has come to a boil and has thickened, remove it from the heat. Discard the bay leaf. Stir in the grated Parmigiano, taste and adjust seasoning, if needed.

· Use right away or refrigerate, covered, until ready to assemble dish.

Marinara Sauce:

Ingredients

· 1/4 cup extra-virgin olive oil

· 1/4 pound diced pancetta

· 2 large Spanish onions, cut into 1/4-inch dice

· Kosher salt

· 4 large garlic cloves, smashed and chopped

· 4 (28-ounce cans) Italian plum San Marzano tomatoes, crushed

Method

· Coat a large sauce pot with olive oil and add the pancetta. Put the pot over medium-high heat and cook the pancetta for 4 to 5 minutes. Add the onions, season generously with salt, to taste, and stir to coat with the olive oil. Cook the onions for 6 to 7 minutes, stirring frequently. The onions should become very soft and aromatic but have no color. Add the garlic and cook for another 2 to 3 minutes, stirring frequently.

· Add tomatoes to pot.  Season generously with salt and TASTE IT!!!! Tomatoes take a lot of salt. Season in baby steps and taste every step of the way. Cook the sauce for 1 to 3 hours (to your desired consistency and taste) stirring occasionally and tasting frequently.  

· Use the sauce right away on pasta or for any other tomato sauce need. This sauce can also be cooled and stored in the refrigerator for a few days or it can be frozen.

Thursday, June 10, 2010 @ 03:06 PM Ballywho News

Updated: Thursday, 10 Jun 2010, 9:15 AM EDT
Published : Thursday, 10 Jun 2010, 9:15 AM EDT

    Endless food, live music, and craft beers from around the world … served amid the dazzling aquatic exhibits at the Florida Aquarium. SudsFest 2010 promises to be quite an event, with all proceeds benefiting marine science education and marine animals affected by the Gulf oil spill. Tom Wagner from the Aquarium and Chef Paul Norton from Datz joined Good Day to discuss the fundraiser and offer a sample of the cuisine.

    The Florida Aquarium’s SudsFest 2010 will be held Saturday, June 12, from 8 p.m. to midnight. Tickets are $50 in advance ($45 for members) or $60 at the door. For more information and to purchase tickets, (813) 273-4030 or go to www.sudsfest.com

    Thursday, June 10, 2010 @ 02:06 PM Ballywho News

    by Chef Nikki Bowen

    000972-nikkipic

    Fresh Basil Pesto Recipe

    Ingredients

    · 2 cups fresh basil leaves, packed
    · 1/4 cup freshly grated Parmesan-Reggiano cheese
    · 1/4 cup freshly grated Romano cheese
    · 1/2 cup extra virgin olive oil
    · 1/3 cup pine nuts
    · 3 medium sized garlic cloves, minced
    · Salt and freshly ground black pepper to taste

    Method

    · Combine the basil in with the pine nuts, pulse a few times in a food processor. Add the garlic, pulse a few times more.
    · Slowly add the olive oil in a constant stream while the food processor is on. Stop to scrape down the sides of the food processor with a rubber spatula. Add the grated cheese and pulse again until blended. Add a pinch of salt and freshly ground black pepper to taste.

    Makes 1 cup.

    Asparagus Pesto with Pasta

    Ingredients

    · 1 bunch asparagus spears (about 1 lb), trimmed of tough ends and halved crosswise
    · 3 handfuls baby spinach leaves
    · 2 cloves garlic, peeled
    · 1 cup freshly grated Parmesan cheese, plus more for topping
    · 1 cup pine nuts
    · 1/4 cup extra-virgin olive oil, plus more for topping
    · Juice of 1/2 lemon
    · 1/2 teaspoon fine-grain sea salt
    · 8 ounces of dried pasta

    Method

    · 1 Bring 2 pots of water to a rolling boil, one large for the pasta and one medium sized for the asparagus.
    · While the water is heating, place the pine nuts, in a single layer, on a sheet tray. Roast at 325 degrees until goldend brown – don’t burn them (when you smell them, they’re done)! Remove pine nuts from sheet tray and set aside. You will use 3/4 cup of the pine nuts for the pesto paste and 1/4 cup to mix in whole.
    · Salt the asparagus water and drop the spears into the pan. Cook for only 2 or 3 minutes, until the spears are bright green and barely tender. Drain under cool water to stop the cooking. Cut the tips off, and set aside, several of the asparagus (diagonal cut about an inch from the end) to use for garnish.
    · Add the asparagus, spinach, garlic, Parmesan, and 3/4 cup of the pine nuts to a food processor. Purée and, with the motor running, drizzle in the 1/4 cup of olive oil until a paste forms. If too thick, thin it with a bit of the pasta water. Add the lemon juice and salt, taste and adjust seasoning.
    · Salt the pasta water well and cook the pasta until just before al dente. Drain most of the water, reserving about 1/4 cup pasta water in pot. Add pesto to the pot and allow to come to heat and "carry-over" cook to al dente.
    · Serve sprinkled with the remaining 1/4 cup toasted pine nuts, a dusting of Parmesan, asparagus tips reserved for garnish, and a light drizzle of olive oil.

    Serves 4 to 6.

    Spinach Pesto

    Ingredients

    · 2 cups lightly packed baby spinach leaves (about 2 ounces)
    · 1/4 cup pine nuts, toasted
    · 2 tablespoons fresh lemon juice
    · 1 to 2 teaspoons grated lemon peel
    · 1/3 cup plus 2 teaspoons olive oil
    · Salt and freshly ground black pepper
    · 1/3 cup freshly grated Parmesan

    Method

    · Combine the spinach, pine nuts, lemon juice, and lemon peel in a processor. Lightly pulse. With the machine running, gradually add 1/3 cup of the oil, blending until the mixture is creamy. Stir in the Parmesan. Season the pesto with salt and pepper, to taste.